Join us for Business After 5
Business Eastern Shore members please note: You must be logged in to your account to order FREE member tickets.
Our Business After 5 events offer a fantastic opportunity to network, learn, and engage with fellow professionals in the community.
Details of our next event are as follows:
Date: Wednesday 20 May 2026
Time: 5:30 pm - 7:00 pm
Venue: Motor Yacht Club of Tasmania, Ford Parade, Lindisfarne
We are excited to present as our guest speaker:
Fiona Carvalho - Iceberg Digital Marketing
After eight years at digital marketing agencies and in-house marketing teams, Fiona Carvalho kept seeing the same problem: small businesses spending money on marketing without knowing what they were getting, and agencies delivering work without truly knowing the business behind it.
That experience drove her to build Iceberg Digital Marketing, a full-service agency where strategy, execution, and accountability are owned from start to finish. It is a problem that affects businesses of every size at every stage of growth.
This session will give you a new way to think about marketing, wherever you are in your business journey. Even when a customer comes through a referral, most will take a moment to research you before making contact.
Digital marketing is not about replacing the trust that word of mouth builds. It is about making sure that what they find reflects the reputation that earned the referral. And if you are still building that reputation, Fiona will show you how to build it deliberately.
A cohesive digital presence protects what you have already built, extends your reach, and ensures everything a potential customer sees inspires the same confidence as the recommendation that brought them to you.
Key takeaways from Fiona's presentation will include:
- Why your website, branding, and visual identity are either working for you or costing you customers and how to tell the difference
- How to get found by the right customers online without relying solely on paid advertising
- How to use social media strategically to build on your existing reputation without it taking over your day
- How to make digital advertising work for your business without wasting your budget
- How to keep your marketing consistent through automation while you focus on your business
Don’t miss this chance to gain valuable insights, connect with local leaders, and be part of the dynamic Business Eastern Shore community. Secure your spot today!
